bbbbb in the global economic crisis, talk about China's wealthy consumers may be somewhat outdated. However, for many companies around the world, in other countries against the backdrop of dismal downturn, China's affluent consumer groups on behalf of a golden opportunity. Despite the global economic slump, China's wealthy households number still rising. By 2015, China will have the world's fourth largest affluent groups. This part of the group purchase of in-depth understanding of the reasons behind the competition will help businesses to get a favorable position. Our research shows that affluent Chinese consumer behavior and other groups, group of wealthy countries, and China's other income consumer behavior are very different one. In fact, the luxury consumer groups have become quite large enough to form a distinct sub-groups to each other, and each sub-group has its own different consumer behavior and consumer demand. Our study included 16 cities in China for 1,750 affluent consumers face to face interview. China's wealthy consumers is more than their annual household income of $ 36,500 who have the income levels and spending power of approximately $ 100,000 annual income of U.S. households fairly. These wealthy Chinese families, the average annual income of about $ 80,000, representing 1% of Chinese cities in the highest income earner. As a complement to this interview, our researchers conducted a home visit, they go out shopping, accompanied by many respondents. In addition, we also worked in the luxury goods industry in China, brand managers and marketing experts had a conversation, a visit to a luxury brand stores, and make the store exit intercept survey. To be successful, selling high-end luxury brands and Louis Vuitton Monogram Idylle Mini Accessories Clutch Platine Encre M95754 mainstream brands products, marketers must understand what makes these affluent consumers choose one brand over another brand. They choose the brand of reference very different: for example, some wealthy Chinese consumers are still in the pursuit of a status symbol, while others did not want consumers to show off their wealth. If you can not very well understand the difference, companies may waste a lot of marketing expenses, and missed market opportunities. Huge and growing market even in the economic downturn, China is still one of the few markets still growing, according to official and private sector assessment, China's GDP in 2009 is expected to grow 6% 8%. However, the crisis has affected all income groups in China, reflecting the impact of the crisis and the lack of convincing data, because the situation is changing so fast. Without textual evidence (especially in China, worked with staff to discuss the marketing of luxury goods) strongly suggests that China's growing affluent population although consumer spending has slowed, but the overall level of consumption has not declined.
In fact, in early 2009, there are already some signs of that is uncertain, consumption growth is likely to rise again slowly. In 2008, China's wealthy households number to reach 160 million. By 2015, this figure will rise to over 4.4 million, in absolute terms after the United States, Japan and the United Kingdom (based on purchasing power parity adjusted after property definition). Even if the current economic downturn into account, in the next 5 to 7 years, the number of Chinese affluent families are likely to about 16% annual increase of 2. In contrast, in developed countries, the growing number of affluent households is expected to largely consistent with GDP growth. Vividly illustrates the fact that, marketers must act much more quickly, in order to keep up with the changes in China's affluent consumers: affluent consumers in China today, about half four years ago has not yet entered the ranks; and 5 to 6 years after China's affluent consumer groups, more than half of the people now can not be considered wealthy. When a market is so explosive in growth, spending habits changed quickly. For example, just a few years ago, Chinese consumers still go abroad to buy most of the luxury consumer goods. Today, their consumption of luxury goods, 60% are purchased in China. In such a rapidly growing market, all walks of life (eg, automobiles, real estate, banking services, consumer electronics, and other luxury consumer goods and services) can do a lot of work to develop consumer tastes, spending habits and loyalty . Now China's wealthy consumers to buy luxury goods, more than half of the people in the past four years, began such purchases, and only a few people can say any category of the three luxury brands. As expected, at present, the vast majority of Chinese families living in the affluent eastern China and south-central region of the large and most developed cities. China's four most affluent cities - Shanghai, Beijing, Guangzhou and Shenzhen - all affluent consumers account for about 30% of affluent consumers; the top ten account for all the city's affluent consumers about affluent consumers 50 percent. (As compared to affluent consumers in the U.S. top ten cities in all of its rich population of only about 25%) However, this aggregation is changing. Our study shows that in the next 5 to 7 years, the growing number of affluent consumers in China are 3 / 4 will appear in several of the largest metropolitan areas outside (Table 1). In fact, the growing number of affluent consumers in large part will appear in a number of smaller secondary cities, the ratio of the two cities with larger par. Even in the three lower-level cities, affluent groups will also be expanded. Because many of these "new rich" are entrepreneurs, and other inextricably linked to their place of residence of persons, therefore, we expect that they rarely as incomes increase to migrate to large cities.
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