The influx of Western festivals, customs and heritage of traditional Chinese festivals, people associated with interpersonal and emotional exchange value, as well as economic development, conferences, celebrations, held a series of events, a unique gift to form a huge consumer market, all walks of industry has become increasingly discouraged and marketing opportunities, festivals, celebrations, and the race so watch out for the limited power of the brand into the battlefield, so the time and place from the perspective of the types of gifts into gift marketing Louis Vuitton Monogram Canvas Delightful Monogram MM Brown M40353 has an important meaning. Holiday gifts holiday in the Chinese entertainment, contact a major role in the emotional aspects of performance, will become a festive holiday gift-giving elements necessary. Festival there is fixity, periodic, recreational features, different festival has a specific, agreed-conventional with matching gifts, holiday gifts also will be with the cyclical part of the fixity of the character. 1 periodically. Biggest holiday complex is characterized by periodic, complex periodic festivals as we are strong on national cultural traditions provide a strong guarantee. During the holiday season, competitive market, strong market demand, making the holiday gift marketing activities not only require companies to launch their own agile marketable gifts, arouses the price development of smoking, also requires companies to wait for an opportunity to enhance or remodeling during the festival in the market new image, with festivals to corporate information and fully disclosed to show, to form the extraordinary range of consumption. 2 mix sex. Opening, the integration of East and West collide, traditional Chinese festivals and festivals of the West blossomed, resulting in a different style of gift market. China's traditional festivals, there are specific gifts have been very few objects, gifts and more to choose based on traditional customs, such as the Spring Festival, Dragon Boat Festival, Mid-Autumn Festival holiday gifts and other promotional thing as a time, and holiday gifts the West is more interested in detailed object specific groups, such as Valentine's Day, Mother's Day, Father's Day, these festivals are increasingly sought after by young people. Celebrate celebration ceremony of China's products are generally more solemn anniversary, birthday party for example seventy-one, National Day, to guide people, culture, celebrity birthdays, anniversaries, etc. return to Hong Kong and Macao, which has a memorial celebration gifts, appreciation of the characteristics, culture products due to their own cultural identity or political meaning with which the object of taking advantage of a promotional gift. 1 memorial. Celebration Gift normal Chinese society with China's political events issued by the gift, so have a memorable gift. If the issue is corporate celebrations gifts, company logo printed on the initiative of the watch, pen, tie clips, purses, etc. should not be too eye-catching on the mark, the size should be moderate. Wonders if this flag was hidden, then the winner is not in the company's more often put to use. (2) appreciation of the nature.
Wuhan-Guangzhou high-speed rail stamp album became a hot item gift coherent, led the 1996 "railway construction" from the beginning of 2.8 yuan to 4.7 yuan, while the 2006 release of "coordination railway" stir from 18 yuan to 40 million. Once known as "China's second largest investment market," Bika, compare a hot stock and property markets, many years past have become quite depressed. Nothing more than, the 60th anniversary of National Day changed the stamp investment ecology, stamp books sell well lit "gift ticket" market. Conduct of business gifts conference and exhibition of the time, place and participants are more fixed staff, subject to understand, with a focus on, interactive features and size, formal occasions, staff focus, is the brand for the purpose of publicity focused audience, increase brand awareness and establish reputation of a good time. As the conference, exhibition staff, space and nature of the special circumstances of large durable gift, an expensive luxury or a lower value of FMCG large scale, cost and value of the limitations, practical goods such as electronics, with meeting LOGO logo or business name of art is more suitable for such occasions gift. 1 concentration. Concentration is the gift of the first conference features. In the conference, and gathered a large number of customers, gift concentration distribution, reducing costs. Central distribution of gifts, mainly general needs customers choose the right common everyday products, such as lead a corporate logo umbrella, pens, T-shirts, hats and so on. (2) effectiveness. Gift face conference targeted customer base, the effect is significant. Exhibition survey research firm, show a pass to the customer after the distribution of gifts, only to give them even hit 0.8 phone can make the transaction. In contrast, the usual way of selling the business model they need to phone the ability to achieve 3.7. According to Mike Grove Hill study fund another study, customer acceptance of gifts by visiting trade fairs and to all orders under exhibitors, 54% of the list does not require personal follow up visit. Play game gift performances are popular in China, is widely popular entertainment, festivals, celebrations, trade or public service activities can be associated with a variety of performances for the general public and its interactive nature, relevance and extension of the characteristics . Literary competitions and sports events are to compete with nature and intensity of inflammatory characteristics, and the race due to events like the famous gifts degree and attention become sought-after selling point, especially the formation of derivatives sports gift industry, benefits are obvious . 1 interaction. More and more Chinese entertainment programs, such as: "Kang Xi Lai," "I Love Blackie", "Star," "happy camp" and so on. Entertainment ratings high, affecting wide areas, is the gift of good media performance. Staged entertainment section goals, individual situations to interact with the audience, the audience can participate in to achieve a beautiful gift. Because of audience participation, gifts are placed in hidden locations, intervention is placed in the dominant position of the people crowding degree of advertising gift is greatly reduced. (2) call to action. General preparation of the gifts for the event participants, for example, sent to complete the half marathon in Xiamen, commemorative medals throughout the players, many literary contest awarded to the winners of free travel or other financial company's products, can be seen as implicit marketing important wrist. Tournament gifts are often due to the high visibility events to obtain good publicity, expanding the brand with the name and reputation, so the company can do hidden gifts by sponsoring events marketing, creating brand impression the audience, such a good impression on the audience actual consumer behavior in the future play a role. While the dimensions of different gift categories, but the type of gift interspersed between. Gift is an effective tool, emotions, gifts and marketing resolutions are necessary to understand the psychological satisfaction of consumers' gift requests, control different gift categories of characteristics, the development of targeted marketing gifts, is possible to add value, cultivate a good brand image , the accumulation of brand equity, leading the industry in lost development opportunities.http://alec.burberrypromo.com/
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